MUSKAAN DHINGRA
Brand Designer
3 Weeks
Photoshop, Illustrator, InDesign, Figma
Brand Designer
HP Inc X Adwoosh Marketting
Creating Immersive Brand Experiences
HP Amplify 2025 environmental graphics and signage system designed to create cohesive brand experiences across the India Market Session and Greater India Dinner events. The project focused on wayfinding, brand reinforcement, and creating memorable touchpoints throughout the venue spaces.
Strategic placement of directional signage to guide attendees through venue spaces with clarity and brand consistency.
Creating touchpoints that reinforce HP's innovation-focused messaging through environmental graphics and digital displays.
Developing flexible design templates adaptable across various formats from roll-up banners to digital signage.
From Concept to Installation
Conducted detailed site assessments to map attendee flows, identify key touchpoints, and determine optimal placement for signage and environmental graphics.
Developed a suite of messaging focused on innovation and possibility, aligned with HP's brand voice and the Amplify event theme.
Created a cohesive visual system with consistent typography, color application, and layout principles across all touchpoints.
Prepared print-ready files with precise specifications and coordinated with production teams for seamless on-site execution.
Comprehensive Event Graphics
Print & Production Details
Beyond design execution, this project involved comprehensive coordination across the entire production lifecycle—from preparing print-ready specifications and liaising with vendors, to overseeing on-site assembly and installation. Managing the end-to-end journey ensured each touchpoint was executed to brand standards and delivered a seamless attendee experience.
By The Numbers
On-Site Installation & Execution
