IGNITE THE NEXT WAVE

1.5 Months

Photoshop, Illustrator, InDesign, Figma

Brand Designer

SAIC

Concept

The Foundation

Artbash serves as a catalyst, igniting powerful expressions and forging pathways for innovation, with every collision of ideas creating an explosion of possibilities. It's a space where transitions are celebrated, momentum is built, and artistic boundaries are continuously reshaped. This year's theme embodies the energy of creative momentum, a surge that lifts artists from exploratory beginnings to powerful revelations, bringing the community together in a shared expression of flux and transformation.

Verbal Research

Keywords & Inspiration

Catalyst
Ignite
Momentum
Collision
Explosion
Transition
Influx
Modulating
Propel
Innovation
Community
Expression

Visual Research

Inspiration & Mood

Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color
Mood board tile — explosion of color

Design Process

From Concept to Execution

01

Research & Discovery

Explored the intersection of contemporary practices and young artists entering new creative communities. Built verbal and visual research foundations through keyword mapping and visual inspiration.

02

Custom Type Creation

Designed custom typeface "Catalyst" to evoke pulsing movement and dynamic energy. The letterforms emphasize rhythm and fluidity, inspired by molecular motion and biological systems.

03

Visual Identity System

Developed a vibrant neon color scheme contrasting with subdued backgrounds. Created depth and balance while maintaining visual harmony and contemporary aesthetic appeal.

04

Iteration & Refinement

Multiple rounds of adjustments refined the typeface, color palette, and layouts. Embraced continuous exploration to deepen understanding of visual element interactions.

Color Palette

Energy & Contrast

Neon Green
#00FF87
Cyan
#00D4FF
Hot Pink
#FF006E
Orange
#FF6B00

Typography

Custom & Supporting Typefaces

Custom Type: Catalyst
Mood board tile — explosion of color
Secondary Type: Rubik
ABCDEFGH

Deliverables

A Cohesive, Multi-Platform Visual System

Assets ArtBash 2025

Reflection

Key Learnings

This project taught me the importance of embracing complexity and iteration. I deepened my understanding of how visual elements—such as form, color, and type—can work together to convey movement and energy, inspired by the fluid dynamics of biology and molecular motion.

I learned to trust the iterative process, recognizing that each revision brings clarity and refinement to the concept. Through this work, I gained valuable insights into balancing creative expression with functional design, ensuring that the work remains visually engaging while effectively communicating its core message.

I also honed my ability to present ideas clearly and respond thoughtfully to feedback, reinforcing the value of collaboration in design. Ultimately, I discovered that meaningful design emerges from the continuous interplay of experimentation, reflection, and adaptation.