1.5 Months
Photoshop, Illustrator, InDesign, Figma
Brand Designer
SAIC
The Foundation
Artbash serves as a catalyst, igniting powerful expressions and forging pathways for innovation, with every collision of ideas creating an explosion of possibilities. It's a space where transitions are celebrated, momentum is built, and artistic boundaries are continuously reshaped. This year's theme embodies the energy of creative momentum, a surge that lifts artists from exploratory beginnings to powerful revelations, bringing the community together in a shared expression of flux and transformation.
Keywords & Inspiration
Inspiration & Mood
From Concept to Execution
Explored the intersection of contemporary practices and young artists entering new creative communities. Built verbal and visual research foundations through keyword mapping and visual inspiration.
Designed custom typeface "Catalyst" to evoke pulsing movement and dynamic energy. The letterforms emphasize rhythm and fluidity, inspired by molecular motion and biological systems.
Developed a vibrant neon color scheme contrasting with subdued backgrounds. Created depth and balance while maintaining visual harmony and contemporary aesthetic appeal.
Multiple rounds of adjustments refined the typeface, color palette, and layouts. Embraced continuous exploration to deepen understanding of visual element interactions.
Energy & Contrast
Custom & Supporting Typefaces
A Cohesive, Multi-Platform Visual System
Key Learnings
This project taught me the importance of embracing complexity and iteration. I deepened my understanding of how visual elements—such as form, color, and type—can work together to convey movement and energy, inspired by the fluid dynamics of biology and molecular motion.
I learned to trust the iterative process, recognizing that each revision brings clarity and refinement to the concept. Through this work, I gained valuable insights into balancing creative expression with functional design, ensuring that the work remains visually engaging while effectively communicating its core message.
I also honed my ability to present ideas clearly and respond thoughtfully to feedback, reinforcing the value of collaboration in design. Ultimately, I discovered that meaningful design emerges from the continuous interplay of experimentation, reflection, and adaptation.